Dating Influencer James Preece
The UK’s most respected dating expert and coach, with 22+ years of experience. If you want a trusted dating influencer to promote your brand, front your campaign or give your story credibility, James is the one to call.

Dating influencer at a glance
“Voted One Of The Top 10 Relationship Coaches In The World”
Forbes MagazineThe UK’s most respected dating expert
James Preece is the most respected dating expert and coach in the UK. He has worked in the dating industry for over two decades and has helped thousands of singles find love. There is very little he does not know about getting into, and sustaining, positive relationships.
He is an extremely well connected dating influencer and has worked with many dating apps and online dating sites to give their members a better experience, including Elite Singles, eharmony, Match.com and Single Solution. He also works as a spokesman for a range of other brands, and is the author of many bestselling dating books.
A dating influencer is someone exceptionally well placed and connected in the dating niche.
They have access to a large audience of single professionals, dating bloggers and journalists, and can use those networks to promote your brand or win attention for a story or product. James is one of the world’s leading dating influencers, and is admired and respected across the industry.
Why hire James as your dating influencer?
James is trusted around the world for his knowledge and his fun, friendly personality. Nobody in the industry combines as much credibility and expert knowledge.
22+ years of credibility
James has worked in the dating industry for over two decades and has helped thousands of singles find love. Few people know the subject as well.
Trusted by dating brands
He has worked with Elite Singles, eharmony, Match.com, Single Solution and many more to improve the member experience.
A regular media voice
Seen on Channel 5, BBC One, ITV and Good Morning America, and quoted by journalists on dating and relationships.
Real audience and content
A podcast with 335+ episodes, 15+ books, a newsletter, YouTube and Instagram, all aimed at engaged singles.
What can a dating influencer do for you?
As well as brand endorsement and connections, James can work on your PR projects. Here is how he can help.
Written Content
Articles, guest posts and dating advice copy written in a trusted expert voice.
Spokesman Work
A recognised UK dating expert to front your brand, launch or campaign.
Collaboration
Co-created campaigns, partnerships and content built with your team.
Press Releases
Expert-led angles and quotes that give your story a credible hook.
Expert Quotes
Fast, journalist-ready comments on dating and relationship stories.
Social Media Promotion
Reach single professionals, dating bloggers and journalists through James’s channels.
Video Production
Expert advice videos and interviews for your brand or his own channels.
Expert Advice
Consultancy for dating apps and sites on member experience and engagement.
TV and Radio Appearances
Experienced, confident broadcaster for TV and radio.
Brands James has worked with
From dating apps to online dating sites, James helps brands connect with singles in a credible, engaging way.
See more on the Dating Expert press page, listen to the Dating Podcast or read the Dating Blog.
Follow James on Instagram
Daily dating advice for busy professionals, from ghosting and first dates to profiles and self-respect.
How a collaboration works
Send your brief
Tell James about your brand, product or story, and what you want to achieve.
Agree the plan
You get a clear plan covering the content, channels and timings that fit your goals.
Launch and promote
James creates, shares and promotes the work to his audience and contacts.
Dating influencer questions
What is a dating influencer?
A dating influencer is a trusted voice in the dating and relationship niche who has an engaged audience of singles, plus connections with dating bloggers, journalists and brands. They use that reach to promote a brand, product or story.
What does a dating influencer do?
They create content, share expert advice, give quotes, front campaigns and promote partners to their audience. For brands, that means credible exposure to people who are actively interested in dating.
Why hire James Preece as a dating influencer?
James has 22+ years of experience as a UK dating expert and coach, has worked with major dating brands, and appears regularly on TV, radio and in the press. His podcast, books, newsletter and social channels give campaigns real reach.
Which brands has James worked with?
James has worked with Elite Singles, eharmony, Match.com, Single Solution and many other dating apps and sites, as well as brands outside the dating industry.
What can a collaboration include?
Written content, spokesman work, co-created campaigns, press releases, expert quotes, social media promotion, video production, expert advice and TV or radio appearances.
How do I hire James?
Send a proposal using the form on this page or book a call. For TV, brand endorsements and speaking gigs, James is also represented by RH Talent.