Description
What does an online dating coach cover?
Each client is different, but common online dating coach and dating app subjects include the following.
An initial consultation
James gets to know who you truly are, your goals, your lifestyle and your current dating situation.
The best site or app for you
Choose the online dating site or dating app that fits you, rather than guessing.
A profile that works
Drafting and revising your profile, including which hobbies and information to include.
Photos that get interest
Advice on exactly the sort of photos you need to get people interested.
Custom openers
Openers that grab attention and separate you from everyone else who has made contact.
Messaging and escalating
Work on real messages so you know how to approach and escalate quickly and effectively.
Make online dating work for you
What you gain from online dating coaching with James.
Clarity on where to date
Know which site or app suits you and why, so you stop wasting time on the wrong ones.
A profile that attracts
Photos and words that resonate with the people you most want to meet.
More replies
Openers and messages that stand out, so more conversations start.
Confidence to take it further
Know how to move from messages to a real date.
How online dating coaching works
Sessions can be done over Zoom or by phone.
Zoom coaching
I mainly do online dating and dating app coaching via Zoom. It is easy, simple and free to use, and means I can coach clients all over the world without anyone needing to travel.
Phone coaching
If you cannot use Zoom, sessions can be done by phone. Simple, private, and you can speak from wherever suits you.
Face to face sessions
Face to face sessions are available by request and for an extra charge, subject to time and availability. They are usually in Beaconsfield, about 25 minutes from Marylebone Station.
Sessions, packages and cost
Online dating coaching sessions are one hour long. If you are completely new to online dating, I strongly suggest a package. If you have some experience, you may only need a couple of sessions.
One session
£200
One hour, one to one
- A one off session over Zoom or phone
- Profile, photos and messaging advice
- A plan for which site or app to use
- The ideal first session to check coaching suits you
Five sessions
£800
Save £200 compared with five single sessions
- Five one hour online dating coaching sessions
- Valid for 3 months
- Free email support between sessions
- £160 per session
Start with one session
After the first initial session, to make sure this suits you, you choose how to continue.
Then choose your way
Either book a package for a discount, or book one session at a time.
Find your rhythm
Clients usually get the greatest benefit from one weekly session for the first 2 to 3 weeks, and then once a month after that.
It is time to take action and get the results you want. Contact me and start making online dating and dating apps work for you.
Why choose James as your online dating coach
22+ years of experience
James has spent more than 22 years in the dating industry as a dating coach and relationship expert.
Helped thousands of singles
From complete beginners to experienced daters, James tailors every session to you.
Works with 25+ UK dating agencies
James works independently alongside more than 25 UK dating agencies and sees what works in the real dating world.
Author of 15 dating books
James has written 15 dating books and hosts the Love Machine Podcast, sharing practical advice every week.
Why choose James as your online dating coach
James Preece is a UK dating coach and relationship expert with 22+ years of experience in the dating industry. He has helped thousands of singles, works with 25+ UK dating agencies, and has written 15 dating books. You only get a second to make a first impression online, so every session is built around your profile, your photos and your messages.
You can read more about James, browse the dating blog, explore his dating books, listen to the Dating Podcast or see the full dating coaching page. For wider help, see dating coaching for men and women, or practise with the Mock Dating Service.
Online dating coach: your questions
What does an online dating coach do?
An online dating coach helps you choose the right dating site or app, write a profile that works, pick the right photos, start conversations and move from messages to real dates. In a session with James you work on your own profile and messages, step by step.
How much does online dating coaching cost?
A one hour online dating coaching session with James costs £200. A package of five sessions is available for £800 (£160 per session), valid for 3 months and including free email support between sessions. View the five session package.
Which dating site or app is best for me?
It depends on who you are, your goals, your lifestyle and your current dating situation. In your first session James gets to know you, then helps you decide which online dating site or dating app is best for you.
Can you write or improve my dating profile?
Yes. James helps you draft the best possible profile, including which pictures, hobbies and information to include, and revises it until it is exactly what you want and attracts the people you want to meet.
Can you help with my photos?
Yes. James advises on exactly the sort of photos you need to get people interested in your profile.
Can you help me message people?
Yes. James gives you custom openers to grab attention, then works with you on real messages so you learn how to approach and escalate quickly and effectively, over Zoom or on the phone.
How many sessions will I need?
If you are completely new to online dating, a package is strongly recommended. If you have some experience, you may only need a couple of sessions. Many clients get the greatest benefit from one weekly session for the first 2 to 3 weeks, then one a month after that.
Can I have online dating coaching from outside the UK?
Yes. Sessions are mainly over Zoom, so James can coach clients all over the world without anyone needing to travel. Phone coaching is also available.
Make online dating and dating apps work for you
You only get a second to make a first impression online. Let us make it count.



