I am thrilled to announce that I have been chosen by the government to be the official spokesman for a brand new campaign that they are doing regarding dating.
The partnership between the dating platforms and government has come about as these apps are an important platform to raise awareness and encourage vaccine uptake amongst their users, especially as the vaccine programme is rolled out to younger people. Research does show that 31% of adults would prefer to date someone who was vaccinated and a further 28% would not date someone unless they had received the jab. That’s why it is great that the likes of Tinder, Match, Bumble, OkCupid, Hinge, Plenty of Fish and Muzmatch have come together to support the second phase of the rollout.
The brands will add new features to their apps and websites, allowing users to show their support for the vaccine on their dating profiles and give in-app bonuses to those who say they are vaccinated. Features will include vaccination badges and stickers to display on dating profiles, free “Super Likes”, and other boost-type features. Users will also start seeing information adverts and banners for the ‘every vaccination gives us hope’ campaign.
These badges and stickers are completely optional and there is no obligation to display one if you don’t want to. As a leading Dating Coach and Dating Influencer I really support the idea as it makes dating safer.
There’s no doubt that dating has been different and somewhat difficult for many individuals over the last year. Having the vaccine is one of the most important things people can do to keep themselves and others safe. When are you out meeting new people, dating is about making others feel comfortable and this will really help with that. The fact that the leading dating apps have come together to support members being vaccinated will go a long way to people feeling confident meeting in person and dating again.
The pandemic has impacted everyone differently and after many months of being in lockdown, the thought of meeting new people in person can be daunting. My advice to those on dating apps or on online dating sites would be to use these vaccine features across their profiles as it could really put people they’re talking to at ease and encourage engagement from others as well. Even if you don’t want one yourself, it’s a fantastic icebreaker and an easy way to start conversations.
As we slowly start getting back to normality, having the Covid-19 vaccine is key, but people can also remember to maintain Hands, Face, Space and Fresh Air when meeting others so they can keep themselves and others safe from potential spread of the virus. It is really going to be a fantastic time for dating as people are going to be looking more seriously than ever before. Singles are very excited about dating again!
I’ve spoken this week on lots of radio shows about this and the feedback on the idea has been fantastic. Most people agree with this and think this is an absolutely amazing idea, but there are a few people out there who are a little more dubious.
What do you think? Do you think this is a good idea? Is it a bad idea? Would you display a badge on your profile? I’d love to hear your thoughts.